Expert Series ·
S3 · E1
The Role that Brand Plays in Client Experience: A CMO’s Perspective
About this episode
Marie Chinnici-Everitt shares how companies can make a stronger connection between their brand and delivering a superior client experience in today’s competitive financial services landscape.
In this conversation we dig into what’s actually working, where teams get stuck, and the practical moves leaders can make right now — a candid look at the strategy, the trade-offs, and the human side of building great financial services experiences.
In this episode
- 02:08 Why companies actually decide to rebrand
- 04:34 Most companies don't touch their logo
- 06:42 Being "responsibly innovative" in a regulated industry
- 10:49 Don't promise what your service can't deliver
- 17:21 Your employees at a weekend barbecue
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