Replatforming for Growth: How Hanover Research Built a Modern Client Portal

Geoff Collins

Chief Product Officer, Hanover Research

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About this episode

Geoff Collins shares how replatforming Hanover Research’s client portal became a strategic growth initiative—aligning digital experience with differentiated content and unlocking future innovation.

In this conversation we dig into what’s actually working, where teams get stuck, and the practical moves leaders can make right now — a candid look at the strategy, the trade-offs, and the human side of building great financial services experiences.

In this episode

02:45 A 70% jump in visits after replatforming
06:26 Teaching AI to tag your own content library
15:42 AI that drafts survey insights in weeks, not months
18:45 The stakeholder list nobody expected
21:32 Turning user behavior into the next product idea

The guest

Geoff Collins

Chief Product Officer, Hanover Research

Geoff Collins is Chief Product Officer at Hanover Research, where he leads product strategy, product management, competitive intelligence, and the firm’s digital transformation initiatives. Over his 13-year tenure at Hanover, Geoff has played a central role in shaping the company’s product and growth strategy, including serving for a decade as Chief Strategy Officer prior to assuming his current role. He brings additional experience from Corporate Executive Board (now Gartner), where he held a range of leadership and advisory roles supporting Fortune 500 executives and contributing to strategy, program management, and new product development efforts. Geoff holds a BA in Psychology from the University of California, Berkeley, and an MBA from the Kenan-Flagler Business School at the University of North Carolina.

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