About this episode
Innovative marketing expert David Bresnahan shares his experience helping financial services firms apply generative AI and machine learning to compete and win in developing awareness and relationships with their target audiences.
In this conversation we dig into what’s actually working, where teams get stuck, and the practical moves leaders can make right now — a candid look at the strategy, the trade-offs, and the human side of building great financial services experiences.
In this episode
- 01:59 SEO isn't dead, but rankings don't matter anymore
- 03:56 The rise of the zero-click search
- 06:11 New metrics: impressions over clicks
- 09:10 Why 90% of AI initiatives fail
- 13:34 You can't win everywhere, so don't try
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