How Fintech Product Owners Can Leverage Design to Drive Innovation
About this episode
In NovusNorth's first Expert Series conversation, UX and product design veteran Nasir Barday joins the team to discuss how fintech product owners can use design as a growth lever instead of a late-stage polish step. Barday has worked on digital products for firms like Goldman Sachs, Fidelity, Wells Fargo, and Citadel, and he talks through the shift from siloed UX and visual design roles toward T-shaped designers, the risks of over-customization and 'download to Excel' crutches, and how design maturity models evolve as an organization's investment and sponsorship grow. The conversation ends with practical advice on building and organizing a design team, and why treating design as a cost center instead of a differentiator is a losing strategy in financial services.
In this conversation we dig into what’s actually working, where teams get stuck, and the practical moves leaders can make right now — a candid look at the strategy, the trade-offs, and the human side of building great financial services experiences.
In this episode
- 01:03 One career, every corner of finance
- 05:58 The trouble with the Excel button
- 10:02 Why crypto logins need a keychain
- 15:10 Zero-day settlement and other big bets
- 21:52 The three-legged stool of design teams
